Orangeade

How do you connect the past to the present and future?

You take a bit of lightness, a smile, and nostalgia. Like a thread, you weave together familiar, classic, nostalgic Israeli scenery into a cohesive new vintage that spans generations, allowing everyone to make it their own collectively. Through typography and calligraphy that resonate with a nostalgic language, we cracked the connection between a mature, grounded visual world and a young, playful one. The clean and simple lines symbolize the ease, flow, fun, and smile that Orangeade aims to bring to the forefront. The color palette consists of two colors that signify simplicity, yet these specific green and orange hues add a layer of sophistication. What you see is what you get.

The label is minimalist and doesn’t mix messages. The confidence in Orangeade’s message as it is, is strong, hence there is no need for additions like fruit pieces or another graphic language that might overshadow the current clarity.

Brand Development and Profiling. Logo Design. Packaging Design.