Packaging for Sheetal Batra: A luxury Indian Ethnic Wear Brand

Niharika Vig

Sheetal Batra is a luxury Indian lifestyle brand known for creating timeless ethnic wear for women across the country.

As they expand into the online retail, they wanted to develop packaging that embodies their brand’s ethos of traditional designs that celebrate India’s exquisite heritage.To achieve this, I crafted a brand world inspired by the country’s rich culture and fauna. The design elements include the lotus, India’s national flower, and an elephant with its trunk raised, symbolizing good fortune.

The designs are minimal and delicate, with a color palette harmonizing with the brand’s website.

The scope of work encompassed designing their mailer box, packet, butter paper, stickers, ribbons, and an A6 thank you card.