Coffee is one drink a lot of people take, mostly Canadian. In Canada, coffee represents a working-class person who is always on the go, has no time to waste, and needs to always be active.
It is recorded that a lot of people love to take it because of the caffeine it provides to keep them active or deprive them of being dull or sleepy during work hours. However, aside from the caffeine it contains, many love to take a hot cup of coffee every morning because of its rich flavor. The diverse flavor of coffee appeals to a lot of people worldwide and the taste simply varies due to the bean, the brewing method, the roasting style, and other factors to consider.
But overall, about 5 million+ Canadians today drink a cup of coffee every morning, and if you run a coffee shop you sure know what that means. This is why branding your coffee business and adding a little professionalism to your trade is important.
Custom coffee sleeves can be used to brand your coffee business to ensure your everyday customers recognize your brand.
What are Eco-Friendly Custom Coffee Sleeves
Coffee Sleeves are used to cover coffee and beverage drinks. Eco-friendly coffee sleeves are coffee/beverage covers made with biodegradable material that are eco-friendly and healthy to use. These materials could be paper or any material that can break down easily after use.
Eco-friendly custom coffee sleeves are coffee covers made with biodegradable materials that can be used to brand your coffee/beverage business with your logo, your private message, and anything you wish to put on it.
Materials It is Produced From
Eco-friendly coffee sleeves can be made of different materials. But the most common of them is paper, hard carbon paper in most cases. Meanwhile, let’s see the other materials eco-friendly coffee sleeves can be made of:
Custom eco-friendly coffee sleeves can be made of fabricIt can also be made of Silicon
Health & Safety of Eco-Friendly Custom Coffee Sleeves
Coffee sleeves are termed “eco-friendly” because of the nature of the material it was made of. Unlike materials like plastics, rubber, cans, and others which cause havoc and nuisance to the environment after use (if not recycled properly), eco-friendly sleeves are not like that. The materials are biodegradable and can also be used for recycling after use.
Also, the paper, fabric, or silicone coffee sleeves do not cause any sort of hazards when they are placed at any temperature. Unlike plastics and rubber, when they are placed at very hot temperatures they might melt down or let out hazards from the composed compounds which can be detrimental to customer’s health.
Benefits of Using Recyclable Coffee Sleeves
There are many benefits to using eco-friendly recyclable coffee sleeves. Let’s see the most common ones:
It Saves You Money
Recyclable coffee sleeves are more affordable than many other options. Compared to the double cups which tend to be very pricey for coffee shops, cafes, and restaurants, recyclable eco-friendly coffee sleeves are the best option because they save costs for your business and you in the long run.
The Materials are Suitable for Both Cold & Hot Beverages
As stated earlier, recyclable coffee sleeves can hold coffee and beverage drinks in hot and cold temperatures. Before it was created and manufactured for consumer use, research was made to check if there are any thermal effects and damages it can cause if it is used for very hot coffee drinks. Since the majority of people, especially Americans love their cup of coffee very hot, this had to be considered.
It is Recyclable
Just as the name implies “recyclable” eco-friendly sleeves, also called reusable coffee sleeves can be recycled and used for other purposes. Take for instance, the hot coffee paper cup used for beverages like Nescafe can be reused after use by mixing with water to make pulp in other for manufacturers to use in manufacturing other paper sleeves and cups., it is also considered one of the best and clean materials to use since it is solely gotten from tree pulp.
Can Be Used as an Element for Branding Your Business
It is one thing to get customers, it is another thing to find customers. With the handful of customers who are already patronizing your business. You need to have to use all sorts of elements to ensure you don’t lose them or else you repeat the whole process. And you only have 2 ways to do that which are: offering good service, and branding that service so they can always recognize you anywhere anytime.
Now, with customizable eco-friendly sleeves, you can brand your coffee cups so your customers can always have your business at the back of their minds. Fortunately, customizing your coffee sleeves is very affordable. You don’t have to break the bank to customize your coffee cups plus with this conventional way of marketing included with offering the perfect coffee, you will get more referrals from your clients than from your marketing funnel.
How Custom Coffee Sleeves Contribute to Eco-Friendly Branding
As mentioned earlier before, there is a lot more to branding than just having to market. You have to brand your business to stand out from your competition, you need to brand your coffee business to make your coffee taste stand out from other competitors. Take for instance, if two friends are heading somewhere and one got a cup of coffee from you. If he tastes the coffee and says “Man I love the taste of this coffee, it’s always the same and as hot as I need it to be”. Then the friend asks him: “Where did you get it from?” And he says “Xyz coffee shop”. Do you know that your logo and shop address labeled on that coffee sleeve can go a long way in helping you get a new customer without having to spend a dime on ads?
That’s how good branding is. Customized branding on coffee sleeves can be said to be one of the most conventional branding and marketing methods available for both your business and others.
Making the Best Coffee Sleeves That Matches Your Brand Identity
Not all coffee sleeves will match your brand’s preference. Some might even go against your business principles. That is why below, we will talk about some basic things you need to know before you get your coffee sleeves designed. Let’s see them:
The Logo of Your Business
Your logo is the number one form of branding you have that must connect your business and your customers. Many businesses focus on making the logo fit in with their customers but that is wrong. You need to look at what your business represents to your customers and focus your logo on that. So take for instance, if you sell both coffee and beverage drinks and customers prefer buying your coffee you need to know that the content of your logo must focus on that. You are not the brand, your business and brand is meant to serve the needs of your clients.
Patterns and Colors
This also matters and is also connected to your brand. Colors are representations of emotions and emotions carry feelings. You need to study what feelings your clients get when they patronize you. In most cases, since your business is coffee and beverage hot drinks, you will need to include colors like brown, chocolate, cream, and white since the color of your business comprises these.
Also, regarding the pattern, you need to add style to your business branding. The style should and must fit your business entirely. You can use art to depict it. Modern style, artistic style, or simple design. Anyone that works best for you.
Sustaining & Enhancing Brand Visibility in Your Business
In every business, you need branding and marketing to keep it sustainable and up-running. Here are some things you need to do to be consistent in sustaining your business:
Brand Recognition
As we have mentioned, by using customized sleeves, you have the chance to emblem your item with your logo, your business address, your phone contact, your message to customers, your slogan, or anything. It’s a cheap way to market yourself and your business.
Customer Engagement & Personalization
You can use this as a great way to engage with your clients. For instance, you can write a “thank you for buying our coffee/chocolate” as a label on the coffee just to encourage them to patronize you again some other day. You can also write any other thing you think will be nice and your clients would love on the sleeve just to get them to love and remember your coffee.
Include Eco-Friendly Image
Images like recycling and green life also let your customers know that you’re using healthy and safe materials for your business which will not cause any sort of harm or threat to their lives. When they notice this, it can help sustain your business and grow your customer retention rate.
Benefits & Upper Hand Against Your Competitors
With all these things mentioned, you have an upper hand against the competitive market since you can brand your coffee for recognition, add your contact information for easy reach, add your website for your customers to be able to book orders online and check your catalog, add your business address so customers can come to visit again.
You can also add a QR code on your coffee sleeve to make payment swift, easy, and seamless for your customers.
Final Thoughts
In summary, custom coffee sleeves are the best coffee sleeves overall. It is affordable, eco-friendly, and fitting for branding. Compared to other sleeves made with non-biodegradable materials, it is the best option for customers economically, financially, and healthily. You should give a short today in your business.