Making Use of Custom Packaging Tape for E-commerce Businesses

Making Use of Custom Packaging Tape for E-commerce Businesses & Shipping

In today’s business, branding is one key factor that helps both established and startup businesses differentiate their products, inventory, and services from their competitors. It could be through a logo, a slogan, or even with the use of a simple flyer and sticker attached to the product.

However, as an e-commerce business owner, you need to know the importance of branding your inventory so your customers can tell when they’re buying your product.

That’s why the use of custom packaging tape is necessary because in a market filled with thousands of competitors, branding your product with the use of packaging tape gives you a headstart and an upper hand over others in the market.

Moreover, traditional packaging tape is much more effective than conventional packaging seal tape because it is affordable and is made with material that makes your brand logo/ color and font stand out.

In today’s guide, we will be talking about why your ecommerce business needs a custom branding tape and how you can get started in using it today. Without further ado, let’s get started.

Branding your E-commerce Business with the Use of Custom Packaging Tape

Packaging tape’s primary benefit and purpose is for the use of branding. It’s one of the most affordable and conventional ways of reminding your customers who and where they got the products they purchased from. It’s after-purchase marketing which can be used to retain customers if your products are worth it.

Also, it can be used to connect with your customers. You can put your business socials and contacts on the packaging tape so they can stay up to date with your business on Facebook, Instagram, website, etc.

Custom Packaging Tapes are Beyond Just Branding 

Packaging e-commerce tapes curtails more than just branding, it has many other benefits. Here are some of them mentioned below:

It Increases Cost Effectiveness & Efficiency

It is cost-effective because it accomplishes two objectives for your business while it remains affordable. Firstly, it does brand Identification because it enables you to display your e-commerce brand’s logo. Secondly, it does marketing too… a very cheap type of marketing.

It’s a good option for Affordable Marketing

As stated earlier, custom packaging e-commerce tapes are a very affordable way of marketing your business. From a professional marketing perspective, we can say it is retargeting marketing to get customers who have patronized to come to use your service and become retaining customers so you don’t spend any more money in getting them again. While on the other hand, it is also a great agent of referral which we will shed more light on below.

It Aids in Increasing your Business Visibility

No better form of marketing allows your customers to market a product they have used. Packaging tape enables your business to have better outreach without you spending any dime for it. You don’t pay for impressions or likes, all you have to do is get your ecommerce product branded with a custom packaging tape.

It’s a Good Agent for Customer Referral

Packaging tapes are a good agent for referral marketing in the sense that when your customers use your product and love it. They tell other people around them: family, friends, or co-workers how good your product is and they try it themselves.

In the book of marketing, referral marketing is the best because you don’t spend a dollar in acquiring new customers, your existing customers get them for you, and packaging custom tapes is the best marketing medium for achieving this. You might ask why, well it’s because when your existing customers refer someone to your business, they have your business address or contact information imprinted on the tapes attached to their item.

What are the Customization Options?

There are several customization options you have when using packaging tape for your e-commerce business. However, everything depends on the graphics, the basics of your brand logo, and the texture/material of the tape you prefer using. That is if you prefer using an eco-friendly material or not.

However, some of the customization options you have includes:

The Color:

When looking at the basic and secondary colors you want your packaging tape to be, you need to consider the colors of your logo and also how simple it should be. Simplicity is key to branding and we both know branding’s sole objective is for marketing, and customer acquisition/retainment

The Fonts Used:

The fonts used to write your contact and any other information on the tape must be simple and bold. You don’t need anything too fancy, just a font that helps pass the message simply and easily.

Using High-Quality Visuals that Match Your Brand Color:

Always ensure you use striking colors that distinguish your brand from your competitors. So your customers can always remember your business.

How to Start Using Custom Tapes for Your Ecommerce Business Today

Running your e-commerce is a pain, finding the right packaging tape supplier for your e-commerce business shouldn’t be. Crown Hill Packaging is the number one in offering business-to-business packaging services, including SME and startup e-commerce businesses.

All you have to do is get the soft copy of what you want your packaging tape to be and we will do the rest. If you have no idea of what you want your custom packaging tape to look like we can do that for you as well. All you have to do is reach out to us to get your eCommerce business branded the right way today.

Impact of Custom Packaging Tape

Packaging tape has had a lot of impact on many established businesses which we might highlight below:

Amazon

Amazon is one business that makes use of water-activated paper tape for ship packages. This has helped them in branding all of their inventory and products. In other words, it has helped them in marketing and brand visibility as well.

Fed Ex

Fed Ex makes use of plastic packing paper tape when delivering heavy-duty items. It has helped in achieving brand visibility, brand awareness, and affordable marketing over the years.

Jumia

Jumia is a pan-African e-commerce company that uses nylon and paper custom packaging tape when delivering their items to users. They even use it to brand their logistics as well and this has helped them become popular over the past 11 years they’ve been in business, helping them climb to the top e-commerce company in many West African countries.

Conclusion

Conventional packaging tape is the best option for marketing your e-commerce business and getting your inventory branded. Its benefits are life-saving for startups, SMEs, and even businesses that have micro-marketing budgets. It also helps you spend less in both branding and marketing so you have a budget for other parts of your business.

Remember, Crownhill Packaging is the best and most affordable option you have to get your e-commerce business branded today. Check them out today.