Snake Rum

A series of labels for a new range of rums from Queensland Distillery Co.

Queensland Distillery is located in the beautiful city of Brisbane, Australia.  Their branding is often related to Brisbane’s heritage, and this is no exception. The Brisbane River, affectionately known as the “brown snake” by locals, has a long and winding path with a murky color. In two hundred years (since European discovery) the river has been the backbone of the city of Brisbane.

Embracing this historical narrative, we crafted a captivating label featuring an illustration that seamlessly blends the river’s winding course with the serpentine form of a snake.