Biagio

More than a coffee liqueur, Biagio is a movement, an effervescence around a mythical dance: tarantella.

« A magic potion»

In Italy, Tarantella was believed to be a dance used to heal a patient suffering from a tarantula bite. When the venom spreads through the body, it’s necessary to dance the tarantella and enter a trance-like state. Legend has it that the venom left the body through perspiration. Through this design, Studio Boam evokes the interpretation of this dance by playing on the decomposition of dance steps. Bodies awaken, vibrate, transcend and abandon themselves. As for copper and black, both recall the chromatic spectrum of coffee. Tarantella, an ancestral dance charged with mystery and power, is not just a spectacle for the eyes, but a visceral experience that reaches deep into the soul.