Poetry Gin

The Art of Creating Emotion

The artistic composition of the label is inspired by various elements of nature and includes each of the botanical ingredients and spices present in this gin. The whole forms an abstract painting that adopts the codes of Japanese art and appeals to the senses. With its construction lines similar to those of da Vinci’s Vitruvian Man,

The label geometrically reinterprets the three organic forms of the graphic identity and thus illustrates the associated values:

• Left part: art & nature
• Central part: spirit & texture
• Right part: emotion & poetry

The Subtle Order of Elements

The branding concept allowed us to design three unique icons, three forms interacting together. These organic forms represent both the juniper berries and peppers (the main ingredients of Poetry Gin) as well as the three major areas of expression on the label.

On the left side, you can find the various ingredients that make up Poetry Gin (juniper berries, cardamom, red peppercorns…), while maintaining an element of mystery about the fabulous work of the distiller. The right side, on the other hand, is dedicated to the world of poetry and the emotion it evokes in each of us.

The different techniques used (red hot stamping, transparent varnish, and embossing) highlight the precious details of the label. At first glance, the white of the label gives the whole a pure appearance, but when the consumer takes a closer look at the details, they discover each element present in the tableau.

Thus, just like the three stages of tasting a wine or spirit, the viewer’s vision follows this logic of the gustatory revelation of Poetry Gin’s flavors…

The subtle meeting between a Cartesian approach and a dreamy spirit allowed Studio Boam to conceive the composition as a structured and balanced whole. Each element finds its place in the overall structure and adheres to a precise artistic logic.