Kāpiti Gift Boxes

Kāpiti’s positioning line of ‘at Kāpiti we are relentless in or pursuit of taste’ was the starting point for us to create three distinct multipack Cheese Gift Boxes. The boxes had to celebrate the amazingly hand-crafted cheeses and embody the premium quality and rich heritage of the Kāpiti brand. The goal was to create an elegant, functional, and eco-friendly packaging solution that enhances the overall gifting experience and leaves a lasting impression that the brand is synonymous for.

The use of moody photography with subtle pairings not only enhanced the visual appeal of the cheeses but also creates an immersive sensory experience. By focusing on lighting, composition, and carefully selected pairings, the photography evokes the rich, complex flavours of the cheeses, making the gift box a truly memorable and enticing offering.