Anchor Protein+

Anchor Protein+

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Posted On July 16, 2024

Project Type Produced, Commissioned Work

Category Beverages / Dairy / Milk / Yogurt

Packaging Materials Paper / Plastic

Client Anchor

Launch Location New Zealand / Oceania

ANCHOR PROTEIN+

Introducing the fresh new look for Anchor Protein+. With growing consumer demand for protein products, we were briefed to design new packaging to overcome perceptions that protein yoghurt wasn’t tasty, yet still communicate the benefits of protein in a distinctive and relevant way. We developed a ‘circle of flavour’ device to work across all products, helping shoppers navigate across the range and as a key visual device on advertising. This Greek-style yoghurt is creamy, delicious and full of flavour. Protein+, Delicious fuel for life.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 1 of 8.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 2 of 8.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 3 of 8.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 4 of 8.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 5 of 8.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 6 of 8.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 7 of 8.

Anchor Protein+, milk packaging design by TriedandTrue, New Zealand. Image 8 of 8.