Naroma: eco car fragrance

The design project Tree 3D is based on the idea of creating an attractive and functional packaging design for an eco-friendly car flavor.

The main objective of the project was to develop packaging that would be associated with ecology and woody odors. 2D cardboard Trees already exist on the market, but they are not attractive and are impregnated with the cheapest (and not the safest) aromatic fragrances.

The solution was to create a 3D Tree, which is visually attractive and consists of environmental materials. The package, which resembles a sawn tree, complements the message. Many versions of color palettes were used to find combinations suitable for the fragrance. As a result, three SKUs were created: A misty taiga with the aroma of cedar, lemon, bergamot and amber, a summer forest with the aroma of oak moss, bergamot and apple, and a Morning Garden with the aroma of cypress, rose, myrtle and amber. Special attention should be paid to the label, which simultaneously seals the package and has a folding edge, by which you can hang the box in the store. The rest of the time it is in a folded state, without interfering with transportation.

The brand name was formed from the phrase natural aroma – NAROMA. The logo itself is hand-drawn and combines the premium and minimalism of modernity with the floral element of the letter r.

As a result, the new packaging design of the NAROMA brand has become restrained, attractive, eco-friendly and emphasizing the premium quality of the product. This will allow the brand to stand out in the market and attract the attention of the target audience.