Zavira Basmati Rice – Packaging Design

Packaging Design for basmati rice by Zavira

Overview

With a legacy spanning 20 years of delivering the finest basmati rice across India, the company is now rebranding and launching a new B2C brand named “Zavira.” This new brand aims to bring a fresh perspective to the market, offering premium quality basmati rice under a modern and captivating brand identity.  Entering an established market with well-known brands and loyal consumers, Zavira seeks to stand out with innovative packaging design that captures attention and builds consumer trust.

Challenge 

The challenge was to create a distinctive and appealing packaging design for Zavira Basmati Rice that would make it stand out in a competitive market. The design needed to blend Zavira’s rich heritage with a modern touch, convey the brand’s quality and uniqueness, and instill trust in a consumer base already loyal to other established brands.

Concept

Each Zavira pack is meticulously crafted, drawing inspiration from our rich heritage and culture. By reimagining the stories and traditions associated with rice, we create packaging that is both distinctive and artistically appealing, offering unique value to the consumer. Recognizing the evolution in consumer preferences and purchasing behaviors, we have designed a set of elegant icons that clearly highlight the unique features and usage of each rice variety. This thoughtful approach not only elevates awareness of the diverse types of basmati rice but also empowers consumers to make informed purchasing decisions.