Just Hawawshi

Just Hawawshi wanted to redefine the classic Hawawshi , not just as a dish, but as a global product that combines it with foods from different countries.

The branding solution for Just Hawawshi is to make a new cuisine for it which is “Urban Food”, the logo, a clever fusion of the “J” and the Arabic letter “ح,” using two authentic fonts.

The tagline, “Worldwide Appetite,” further expands on this idea, suggesting a global culinary adventure.

The visual language, inspired by urban iconography and street art, strengthens this link, creating a sense of familiarity and excitement for customers, the packaging, with its playful use of stickers and bold graphics, mirrors the vibrancy and dynamism of the urban landscape.

The interior design echoes the urban theme, drawing inspiration from the metro system, also The staff uniforms, inspired by city sports uniform which is baseball.

This strong Concept provides the brand with the flexibility to explore new ideas and expand its culinary offerings.