Korona mushrooms packaging design

The TASK

Modern World Studio was approached by the Hungarian canned mushroom factory Korona with a request to redesign all of its products. The difficulty of the project was that they have different series with similar products.

We analyzed competitors, the client helped us divide product categories. We presented our concepts, the client decided on a craft concept to emphasize the naturalness of the products. With the help of creative thinking and design, we were able to show the correct division of the series. Thus, when the products are on the shelf, it is clear that these are different series of the same manufacturer.

The name of the product is placed on a plate, which emphasizes the name and makes it easier to read. The illustrations are original, drawn by our artists. The end result has a European look, craft nuances and original drawings.