The series of packaging for soft drinks—energy drinks—is inspired by Russian music of the 2000s, particularly rap and its main representatives of that time—the group “CENTR.” This is a story about the difficult life of those who had to spend half their lives on the streets of the city, and their main companion in this is a crack in the asphalt. It serves as their guide and companion; it is their lifeline, connecting such different fates.