MEDAE

MEDAE®
between science & beauty
∞
​​​​​​​Inside out beauty, a path between the past, present and future This project is about Medae®, a pioneer genomic medicine clinic that specializes in taking care of health and beauty over different life stages and finding answers in genes.

Creating a new perception of beauty 
For this project, we created a handmade set of letters, a sans serif anatomy with squared endings to denote boldness and neatness, a visual tour that reminds us of the personalized and meticulous attention in the services they offer through clean symmetrical shapes.

The paths where beauty and science encounter to become one
Alluding to an hourglass and evoking the shape of a DNA Chain, we created a symbol with fine aesthetic shapes that implies the understanding of genetics and beauty through the passage of time.

A place where the body talks through science to reveal the path of wellness.