Cremissimo

The Cremissimo brand has been a guarantee of outstanding creaminess since 1998. This, coupled with constant innovation, makes Cremissimo a unique ice cream treat!

The successful 2018 relaunch with the packaging design by HAJOK Design had already strengthened the positive perception of the brand. This time, the branding experts were commissioned to convey the new recipe and improved quality through on-pack design, with the mission of creating a higher-quality look.

The new, dominant curve front-of-pack echoes the form of the first letter of Cremissimo while subtly alluding to the USP of creaminess. By splitting the design into two parts, HAJOK Design has created a stage for the brand on the right-hand side of the pack with a fresh creamy beige look generating more contrast and visual impact. On the left, the colour-coded product staging attractively presents each variant in an emotional, yummy way that makes you want to try this irresistibly creamy ice cream!