HAJOK Design

Mühlenkamp, Hamburg, Deutschland

There is a charming story behind the Naschnatur start-up: the founding couple had a lot in common, but their diets were very different. While Andrea loves sweets, Markus, a former professional athlete, goes without sugar. In order to enjoy the sweeter things in life together, the two of them simply went ahead and developed healthy treats that are natural and delicious!

The 6 different mini ice cream cakes are full of healthy, vegan and gluten-free goodness with 100% organic nuts, oats and fruits. However, the old packaging design did not do justice to the natural ingredients and the innovative product idea. The brief for the HAJOK design team: more naturalness, more joy of life and more wow on-pack!

Even at first glance you’ll want to try these little cakes! The appetising photos, shot in the agency’s in-house studio play a big part here. The newly designed logo really stands out thanks to the coloured background in the shape of each respective fruit. The HAJOK Design team has created a revolutionary relaunch that shows these great products at their very best!