Nazim Coffee

BRAND OVERVIEW

Nazim Coffee is an Arabic coffee roastery based in Egypt offering a wide variety of coffee beans, from original blends and special editions to single-origin specialty coffee.

PROJECT SCOPE
Brand strategy, verbal branding, brand experience, art direction, Arabic logo and identity design, packaging design, and photography.

BRAND CONCEPT The Oriental Roastery Vibes, a brand that brings all coffee lovers together at the same table and a place where all coffee lovers meet.

Keywords: Authenticity – Vibes – Aromas – Expertise – Vintage

VISUAL DIRECTION
Nazim is an old wise man, a sage archetype that has many layers of expertise, authentic stories, and vintage vibes. The brand visuals had to match that personality, so the original thuluth calligraphy in the brand logo as well as the brand elements was the right direction.

VERBAL BRANDING
The tagline, “Coffee Specialists” or “المختصون بالقهوة” in Arabic, perfectly reflects Nazim’s expertise in crafting exceptional coffee, as well as their commitment to showcasing creativity and promoting unique Arabic identity. With this tagline, we aimed to establish Nazim Coffee as the go-to coffee expert.​​​​​​​

BRAND VOCABULARY (LEXICON)
By using a unique and recognizable brand vocabulary, Nazim Coffee can differentiate themselves from competitors and create a strong emotional connection with their target audience, for example: Turkish Coffee Light Roast – بن تركي فاتح التحميصNazim’s Morning Blend – توليفة الصباح