Amazing beads candy

Overview

Client: Al Zohour Factory, Egypt Brand: Amazing Beads Candy
Project Type: Branding and Packaging Design
Role: Lead Designer
Scope: Branding, Packaging, Character Design
Project Description: This project involved creating an original branding and packaging design for “Amazing Beads” Candy, an innovative product aimed at kids. The objective was to develop an eye-catching design that not only stood out on shelves but also engaged young customers with a playful narrative.

Research & Inspiration

Audience Insight:
The goal was to appeal to kids, blending fun visuals with a captivating concept. With pop art influences, vibrant colors, and playful shapes, the packaging aimed to create a sensory experience that echoes the candy’s flavor-packed identity.

Visual Inspiration:
Drawing from the bold colors and patterns of pop art, I explored color schemes and character-driven design to appeal to a younger audience and visually differentiate “Amazing Beads” candy on the shelves.

Concept Development

Character Concept – “The Buds”:
I developed a series of chubby, round characters called “Buds,” each representing the taste buds on a tongue as they experience the candy’s flavor. The concept was to make each character unique, funny, and full of personality to resonate with kids. The Buds “mutate” from regular taste buds when they taste the candy, embodying the joy and surprise of the flavor explosion.

Design Concept:
Inspired by the vibrancy of pop art, I designed each character with bright colors and unique features to make them memorable. The idea was to evoke the fun, exaggerated world of cartoons and comic art to captivate kids’ imaginations.

Design Process

The packaging uses high-contrast colors and bold, playful typography to draw attention, with each Bud character clearly visible on the pack to create a fun and engaging experience. I designed both the candy pack and the box, incorporating artwork that emphasizes the candy’s playful and tasty personality.