BMW Hydration System: Re-engineering the reusable bottle

BMW Hydration System: Modular goods built to last.

BMW is rethinking the stainless steel water bottle, creating an innovative kit of parts with functionality and sustainability at its core. Built with interchangeable parts, the Hydration System adapts for various activities without the need for additional bottles. Parts can be purchased and reordered so this bottle can last a lifetime.

Building on the bottles’ sustainable credentials, our packaging embraces a less is more approach. We prioritise minimal, recyclable materials without compromising a premium aesthetic. Simple illustrations bring the parts to life while demonstrating dedication to engineering. When stacked, the packaging showcases the reconfigurable nature of this product for a quietly joyful moment.