Mahnoor Brand Identity & Packaging.
Our focus was on designing the packaging for the initial product lineup, including the Serum.
While the efficacy of the formulas remains a focal point, the pink/nude hue of the packaging has emerged as the brand’s defining color. This choice adds a lifestyle flair, offering a warmer alternative to pure white. Strange Luxury aims to leverage a narrative, lifestyle-oriented artistic direction that resonates with a youthful audience. The formulas themselves embody a clean, sophisticated standard, while accents of red introduce an element of boldness and elegance.