Pelactiv – Cosmetic Label and Packaging Design

DESIGN BY PIXELAIN

Pelactiv – Cosmetic & Beauty Product Line

Project Overview:

• Brand: PelactivIndustry: Cosmetics, Personal Care, Beauty
• ProductsScope: Label Design, Packaging Design, 3D Product Mockups
• Design Style: Minimal, Elegant, and Eye-catching

Brand Essence:

Designed for modern, beauty-conscious consumers who value simplicity and elegance.Reflects Pelactiv mission to offer premium skincare products that are both effective and aesthetically appealing.

Creative Process:

Research & Brand Analysis: Studied Pelactiv core values, target audience, and competitors to understand the best design direction.Design Concept: Focused on a minimalist aesthetic with soft, inviting colors and clean typography to convey sophistication and purity.

3D Mockups:

Created realistic 3D mockups to visualize the products in real-life scenarios, enhancing the brand presentation.

Challenges & Solutions:

Challenge: Balancing minimalism with the need to convey product information.

Solution: Smart use of white space and typography hierarchy to ensure readability without compromising design elegance.

Results:

Launched a cohesive product line that stands out on shelves and online.Enhanced brand recognition and appeal in the beauty and cosmetics market.

Key Takeaways:

This project solidified Pelactiv’s identity as a luxury yet accessible skincare brand. Through consistent and attractive design, it successfully increased brand trust and customer engagement.