Belevskaya Smokva

Brand, logo and packaging design for the Belevskaya Smokva range of healthy snack foods.
This project is a design concept.

PRODUCT
Smokva is a dried, slightly wilted fruit puree. In this case, apple with the addition of other fruits and berries. Smokva is prepared according to old recipes, completely natural, without the addition of preservatives and dyes. Rich in vitamins, fiber and pectin.

SEARCH FOR STYLE
Smokva is a flat plate with an uneven structure, where fragments of fruit skin and berries seeds may be found. When held up to the light, such pastilles are slightly translucent. That is why appliques, heterogeneous textures and overlays of effects are used as a graphic technique.

PACKAGING DESIGN AND STRUCTURE
The main composition of such Smokva is baked apple puree, to which fruit purees are added. Therefore, the major component is an apple, and the fruit takes up less space on the package.
Lettering is used to create the logo. Soft sketch fonts communicate the simplicity of the product and elements of manual labor at all stages of production. The background of unbleached paper conveys the naturalness and environmental friendliness of the product.