I took the “Three Spirits” and completely redesigned the whole brand. The original design is completely based on Alcemy, In alchemy, triangles often represent the four classical elements, with upward-pointing triangles symbolizing fire and air, downward-pointing triangles representing water and earth, while the sideways triangle is often associated with movement or flow, reflecting progress between elements or phrases. Although that all works well, I think the connection to the elements could be a little more apparent. So I took Greek Gods and Goddesses, which are more well known, and redesigned the product.
DES-410 Product Redesign
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