Tommy Shelby Whiskey

With this project, we wanted to imagine how we would have designed the image of this whiskey if Tommy Shelby had contacted us to work for him.

Inspired by the cunning and relentless character of Tommy Shelby, this whiskey captures the essence of the Peaky Blinders leader. Tommy Shelby Whiskey is more than just a drink; it’s an experience that transports you to the dark, seductive atmosphere of post-war England.

Brand Concept:  A whiskey that’s bold, elegant, and with a rebellious touch. Each sip evokes the determination and sophistication of a man who plays by his own rules, perfect for those who value authenticity and the power of a well-told story.

Visual Identity: The bottle features clean, classic lines, with black and gold accents that reflect Shelby’s mystery and authority. The logo, an elegant mix of vintage and modern typography, is paired with a subtle emblem: a razor blade tucked into a cap, an iconic symbol of the Peaky Blinders.

Tommy Shelby Whiskey: For those who don’t just drink whiskey, but live a story.