Andrea Curto Captures the Majesty of Mount Etna with ‘Veneris’ W

The wine label design for Veneris is a sophisticated visual narrative that captures the raw power and elegance of Mount Etna, one of Sicily’s most defining landmarks. Designed to reflect the volcanic origins and refined character of the wine, Veneris blends technical precision with a deep respect for its geographical roots.

The jagged silhouette of Mount Etna is the starting point for the label’s unique shape. The frastagliata (jagged) design mimics the contours of the volcano, giving the label a striking, tactile quality. This detail reinforces the connection to the land and sets the product apart on any shelf.

The color palette is deliberate and evocative. The dominant black background represents the volcanic basalt, a symbol of the fertile soil that nourishes the vines. Contrasting this, crimson brushstrokes streak across the label like molten lava, adding a dramatic and dynamic visual element that echoes the transformative power of the volcano.

Typography plays a critical role in establishing the brand’s identity. The primary typeface, Libre Bodoni, lends the design a sense of timeless elegance, a nod to traditional wine aesthetics. Complementing this, the sans-serif Poppins introduces a clean, modern touch, ensuring the design remains contemporary and accessible. This pairing creates a clear typographic hierarchy that guides the viewer’s attention while reflecting the wine’s dual character: rooted in tradition yet forward-looking.

Veneris is more than a wine; it is an embodiment of its terroir. The label tells this story through its visual and material design. The jagged edges and bold brushstrokes evoke both the resilience of the land and the vibrancy of the wine itself. These elements combine to create a design that resonates with the sophisticated yet adventurous spirit of the wine’s audience.

To achieve the desired impact, the label incorporates several advanced production techniques. The die-cut edges required precision to replicate the volcanic profile consistently. The use of textured matte paper enhances the tactile quality of the label, while subtle embossing on the crimson brushstrokes adds depth and dimension, creating a multi-sensory experience for the consumer.

The wine itself is produced from the mineral-rich vineyards on the slopes of Mount Etna. This unique terroir imparts a distinct minerality and complexity to the wine, characteristics that the label’s design seeks to reflect. By emphasizing the connection between the product and its volcanic origins, the design reinforces the authenticity and premium nature of Veneris.

The Veneris wine label is a carefully crafted expression of Sicily’s volcanic soul. With its bold yet refined aesthetic, the design captures the essence of Mount Etna while offering a modern interpretation of traditional wine branding. The result is a label that not only stands out visually but also communicates the story of the land and the wine it represents.