Aphrose

When designing the packaging concept, my primary goal was to fully reflect the values and aesthetics of the Aphrose brand. The box I envisioned closes gently, as if petals are coming together, symbolizing the natural beauty and inherent charm that the brand represents.

The dominant color, as with the entire visual identity, is Cypriot blue, evoking the tranquility of the Mediterranean and the freshness of nature. I combined this with pink to reinforce the romance of rose gardens and the sense of elegance.

For the packaging design, I used the pictograms created for Aphrose, which highlight the spiritual nature and beneficial effects of rose water. In addition, I included an illustration depicting the graceful form of Aphrodite, emphasizing the diversity of female beauty and natural elegance.Aphrose is a mid-range natural product offering premium quality at an affordable price. Therefore, the packaging is not only aesthetically pleasing and attractive but also practical and high-quality, to adequately represent the product’s excellent properties. My aim with this packaging design is to capture interest at first glance and reflect the harmony and elegance that Aphrose offers to its customers.