Frush Pancakes

Concept: 

Brand Name: Frush Pancakes

(Slogan: “Deliciously Fast”)

The product: “Frush Pancakes” is an innovative brand of fruit pancakes that combines flavor, convenience, and healthiness. Focused on young audiences, families, and active individuals, Frush Pancakes offers a quick and nutritious way to start the day, with fruit pancakes ready in just 2 minutes in the microwave. Instant Fruit Pancakes: Pre-prepared pancakes made with whole grain flour and tropical fruits (such as mango, grapefruit, pomegranate and passion fruits ), providing a light, tasty, and nutrient-rich meal. Just microwave it, and in 1 minute, the pancakes will be ready!

Value Proposition: Frush Pancakes aims to redefine the experience of a healthy breakfast or snack by offering a practical and nutritious alternative to traditional pancakes. We want people to enjoy the authentic flavor of fruits, anywhere and any time of the day.

Brand Experience: Fun and Light Branding: Colorful packaging that reflects the freshness of fruits.

Creative Recipes: Suggestions to enhance the pancakes with yogurt, honey, peanut butter, or fresh fruits, promoting a varied culinary experience.

Marketing Campaign:Hashtag: #FrushPancakes — Encouraging consumers to share their creations and favorite combinations of Frush pancakes on social media.

Interactive Promotions: Coupons and weekly challenges on social media where followers can create new flavors and suggest improvements.

With Frush Pancakes, delicious and nutritious pancakes are always within reach, keeping up with your fast-paced day.