Fuse

Jenever is a traditional liquor originating in the Netherlands and Belgium and is a staple in Dutch Culture. The spirit is a blend of juniper-infused distillate and malt wine, which is made of corn, wheat, and rye. In short terms, it is a mixture of whiskey and gin. Its name is significant to the flavor since Jenever is Dutch for Juniper.

Fuse emphasizes the combination of the juniper distillate and malt wine, which are fused to create the perfect balance of refreshing and savory. The blend of these flavors makes Jenever so unique, compared to traditional “Dutch Gin.”

The pattern on the box and bottle grabs inspiration from Dutch patterns, and common colors used in the Netherlands and Belgium.