Antidote

For this project, we were asked to redesign a brand into a series of three. For my package, I chose to redesign an organic tea brand that focuses on the natural remedies that tea offers. Essentially a redesign of the brand “Traditional Medicinals” but with a less medical feel to the design and the physical package. I wanted to inform the public that there are many ways to heal your gut, and when you are sick you can feel better through tea.

I named my brand Antidote because it emphasizes the feeling of healing without actually using the word heal. I took inspiration from the vial that holds the rose in Beauty and the Beast for my logo but made it my own through sketching, scanning, and image tracing. The type is hand-drawn as well, to make the package feel more natural and inviting.

This project was purely digital, so the packages shown were created through Adobe Dimensions.