UNSER LAND Yogurt aus Bio-Heumilch Redesign

The UNSER LAND Yogurt made from organic hay milk is a creamy natural yogurt produced in the Weilheim-Schongau region. Made from high-quality hay milk, this product not only offers a unique taste experience but also contributes to promoting biodiversity in the region. Blooming eco-friendly hay meadows with native plants and animal species are a key aspect of sustainable production. The slogan “Naturally Regional” highlights the core values of the UNSER LAND network: regionality, biodiversity, and animal welfare.

The Concept Behind the Redesign

The new design of the UNSER LAND Yogurt was developed to create a stronger emotional connection with consumers while emphasizing the product’s unique values and quality. The redesign aims to make the yogurt an eye-catching presence on store shelves through clear communication and an appealing look.

By combining hand-drawn illustrations with the hay milk theme, the design immediately conveys the high-quality ingredients and sustainable production process of the yogurt.

Design Features

1. Striking Visual Presence:
   The new design features a circular arrangement of various hay flowers. This circular layout bundles the product’s key messages, creating a higher impact on the shelf.
2. Emotional Background:
   The previously plain white background has been replaced with a soft yogurt texture, giving the impression of looking directly into an open yogurt cup. This creates a feeling of closeness to the product.
3. Natural Organic Label:
   Instead of the technical-looking organic flag from the previous design, a watercolor-style ribbon has been integrated into the neck of the cup. This complements the green rim of the lid, creating a cohesive and natural look.
4. Illustrations:
   Lovingly hand-drawn flowers and grasses typical of hay meadows are incorporated into the design. These elements communicate not only regionality but also the exceptional quality of the organic hay milk.

What Makes the Design Special?

• Emotional Appeal:
  The use of illustrations and the yogurt texture creates an emotional connection with consumers and highlights the product’s natural qualities.
• Clear Storytelling:
  The design tells a story of regionality, sustainability, and the values of the UNSER LAND brand.
• Strong Shelf Impact:
  With its bold and clear design elements, the yogurt stands out from competitors and becomes an eye-catcher in the refrigerated section.

The Result? A Successful, Impactful Redesign!

The redesign of the UNSER LAND Yogurt has transformed the previously cool and technical design into a warm, inviting, and emotional visual identity. The thoughtful placement of hand-drawn illustrations and design elements ensures immediate understanding of the brand’s message and values. The new design enhances the product’s visibility on the shelf and offers clear added value for consumers — a design that is both visually striking and effectively communicates the product’s core messages.