Vfold

The goal of this class was to create innovative packaging for a product that was not yet available on the market. The chosen product was a wrap, available in four flavors: romaine lettuce, spinach, kale, and Swiss chard. The packaging design is reminiscent of a rolled-up wrap, establishing a direct connection between the product and its shape. The name “V Fold” reflects two main ideas: “V” stands for vegetables, and “fold” relates to how the packaging wraps around the product, similar to folding clothes.

The logo integrates these concepts, with a “V” that curves slightly to the left, symbolizing the shape of the wrap itself. The packaging design was meticulously planned to emphasize the freshness and variety of the vegetables, reinforcing the natural appeal of the product. Each package includes a visual montage of the wrap with its respective vegetable flavor, creating a strong visual identity. Additionally, the sides and top of the packaging feature illustrations of leafy vegetables to further highlight their natural and fresh qualities.

This cohesive design connects the essence of the product with its visual presentation, ensuring that it stands out as innovative and appetizing. “V Fold” successfully combines functionality, creativity and freshness, making it an attractive product in the competitive market of healthy food options.