Interactive packaging design (Bobana)

toka ashraf

The goal was to create packaging that goes beyond aesthetics; one that engages, informs, and inspires. By aligning the visual changes on the packaging with the user’s skin journey, the packaging offers an immersive experience that begins from the first touch and continues through the last application.

“Step into a world where skincare meets interactive artistry with our groundbreaking packaging design. Each product in our line is cradled within a canvas of vibrant, feminine hues that appeal to the modern woman and the youthful spirit of teens alike. At the heart of our design lies the enchanting figure of a girl, radiant and full of life, amidst a zesty grove of lemons—a symbol of the natural ingredients that infuse our skincare range.

As you embark on your beauty journey, our packaging evolves with you. With every opening, a transformative experience unfolds: the girl’s complexion gently brightens, mirroring the product’s promise to illuminate and enhance your skin. This dynamic visual cue not only celebrates your progress but also serves as a delightful reminder of the potential that lies within each use.

Our interactive design doesn’t just hold a product; it holds a promise—a promise of beauty, transformation, and an engaging experience with every application. It’s not just skincare; it’s a story of rejuvenation that you become a part of, one radiant chapter at a time.”