Mohammad Taquee Raza

Branding & Packaging | Illustrator| Graphic Designer

Bringing Festive Vibes to Life Through Design!
Packaging Design-Royal Holi 

The design embraces the rich tradition of Holi, featuring lively hand drawn illustrations of people enjoying the festival with colors, dhol, and Thandai. The bright, contrasting hues reflect the playful and energetic atmosphere of Holi, while the elegant typography adds a royal touch, reinforcing the product’s premium quality. Each packaging element, from the Thandai box to the Gulal packs, is designed to tell a unique story of celebration, unity, and cultural heritage, making it more than just a product it’s an experience.

The goal of this packaging design is to capture the vibrancy and cultural essence of the Holi festival while ensuring strong brand visibility for TOTA Brand. The packaging aims to create an emotional connection with consumers by showcasing the joy of Holi celebrations, encouraging a festive spirit, and highlighting the premium quality of the Thandai and Royal Gulal products. The design also ensures easy recognition on shelves with bold colors, engaging illustrations, and clear typography.

This packaging design for TOTA Brand beautifully captures the essence of Holi, blending tradition, festivity, and premium appeal. The objective is to create a strong visual impact that reflects the joy of celebrations while ensuring brand recognition. The concept features vibrant illustrations of people enjoying Holi with colors, dhol, and Thandai, evoking emotions of togetherness and festivity. The bold hues and elegant typography add a royal touch, making the packaging not just a product but an immersive Holi experience.