MENIMAL: Men’s Makeup Subscription Box

I created a makeup subscription box for a conceptual brand called MENIMAL. The brand and subscription box target men who are interested in wearing makeup, but don’t know where to start or maybe don’t feel comfortable shopping for makeup in an in-person setting. The goal of this campaign is to diminish the social stigma of men wearing makeup by advocating for gender equality in makeup and by making makeup accessible to men. The deliverables of this campaign include a seasonal subscription box, a yearly subscription box, a brand thank-you card, a makeup bag, and stickers.