Cúrame | Branding & Packaging

Cúrame | Branding & Packaging

Cúrame—Spanish for “heal me”—is a dessert brand rooted in wellness and emotional nourishment. Unlike typical health brands that lean into clinical aesthetics, Cúrame needed to express both purity and pleasure. The challenge was to create an identity that communicates care, comfort, and quality, without falling into clichés of “health food.”

The visual system is built around a soft, grounded color palette and gentle typography that feels intimate yet confident. The logotype reflects calmness and clarity, while packaging balances minimal structure with warm, tactile elements—designed to echo the brand’s promise: desserts that are Good for the Soul.

This identity bridges emotional and physical well-being, helping Cúrame stand out in a saturated market of generic “healthy snack” brands with a design language that is both refined and honest.