Baya Baya – Tropical Açaí Bowl

Baya Baya – Tropical Açaí Bowl Brand Identity & Packaging

Baya Baya is a bold, tropical inspired açaí bowl brand that brings rhythm, color, and wholesome goodness to life. Designed as a modern day tropical retreat, the brand merges retro aesthetics with playful energy, offering customers not just a bowl but a vibrant, multi-sensory experience. From its name to its packaging and visual system, Baya Baya embodies joy, freshness and the richness of açaí culture.

Challenge:
To craft a brand identity and packaging system that balances the health-focused appeal of açaí with a premium, youthful café experience. In a saturated market of smoothie and wellness cafés, Baya Baya needed to stand out while creating emotional resonance with a design-savvy and health-conscious audience.

Solution:
We developed a dynamic identity rooted in the tropical origin of the açaí berry. The color palette features

• Bold Berry (#632365)
• Golden Glow (#dab464)
• Soft Sand (#ead8ba)

A mix that evokes indulgence, sunlight and organic comfort.

The packaging features these vibrant hues across cups, menu books and merchandise to deliver a cohesive and memorable shelf presence.

Typography blends the soft, approachable curves of Aliskaje with the elegance of Remingo, adding polish to playfulness. The flexible logo system supports diverse applications, from café signage to takeaway packaging.

Every brand touchpoint especially the packaging was designed to reflect tropical warmth and rhythmic energy. Whether it’s a takeaway cup or dine-in bowl, Baya Baya transforms every serving into a flavorful, visual escape.