GenSkn

Unapologetic skincare for every face.

GenSkN is a bold, inclusive cosmetics brand redefining luxury in the world of serums. Unbound by gender and unapologetically expressive, the brand positions itself primarily in the online space—where its visual identity does all the talking.

The logo, inspired by Picasso’s linework, features an intricate tangle of abstract faces—where one ends and another begins is intentionally unclear. It’s a celebration of identity in flux, and the typography weaves seamlessly into this visual chaos, reinforcing the idea that beauty isn’t binary or contained.

The packaging elevates this message further. Each matte bottle is wrapped in sleek pastels—soft but saturated—capped with oversized, colorful lids that feel both playful and high-end. The bold illustrative logo takes center stage, transforming each product into a mini art object. Luxurious, modern, and confidently unconventional, GenSkN is more than skincare—it’s a statement.