Cha Cha Club

Originally from Brazil, Cha Cha Club’s name is a playful twist on chá (tea in Portuguese) and the lively Latin dance cha-cha, giving the impression that you’re part of an exclusive club—or even a cult—for tea lovers. This sense of belonging is at the heart of the brand’s story, turning the daily tea ritual into a joyful escape with a bold, approachable attitude.

The visual identity plays on the neo-vintage trend in a luxurious way, with a framed logo reminiscent of a vintage nightclub sign anchoring the system. The illustration style is modern yet textured, creating a nostalgic atmosphere while staying minimal and inviting. Layered elements from the tea itself add depth to the illustrations, crafting a visual narrative that feels like a quiet discovery with every glance. The muted colour palette contrasts with a bright yellow focal point on the lid, ensuring the tin stands out on a kitchen countertop as a display-worthy object.

The tea comes in a luxurious tin featuring relief typography for a tactile experience that elevates the unboxing ritual. At the center of the storytelling is the illustrated character drinking tea, softly inviting you into the Cha Cha Club universe. It transforms a simple cup of tea into a moment worth pausing for, turning your everyday tea ritual into a celebration.