Ñamgucheria

TheBrant and the food-content duo Los de Ñam walked into our studio with one mission—turn their famous “¡Oh yeah!” into an actual sandwich joint you can order from your couch. The guiding insight was almost laughably simple: everything you adore can live between two slices of bread. That little truth steered the whole ride.

First, we needed a name that felt local, playful, and unmistakably them. We mashed up the slang “sánguche,” a wink to old-school bakeries, and their trademark “Ñam,” and boom—Ñamguchería was born. Then we gave it split personalities in color form: Ñaranja for Cristhian’s nonstop fire, Sanbluche Blue for Erwin’s calm logic. Side-by-side they light up any feed before the logo even shows its face.

Next came the nostalgia hit. We sketched Ñamgu, a doodly, grinning sandwich that could’ve lived on your high-school notebook margin. He’s the seal, the collectible sticker, and a literal smile between breads—proof this brand doesn’t take itself too seriously. Hand-drawn illustrations of gooey cheese, rogue avocado slices, and sneaky hearts round out the vibe.