Peppal Pickles – A Sophisticated Take on Indian Tradition

Peppal Pickles – A Sophisticated Take on Indian Tradition

Brand Overview
Peppal is a premium Indian pickle brand that celebrates the richness of traditional flavors through a modern, minimalist lens. Crafted with the finest ingredients and rooted in the legacy of homemade Indian recipes, Peppal brings a refined identity to a beloved cultural staple. The brand sought to break away from the cluttered, mass-market aesthetic typically associated with pickles and instead create a packaging system that feels earthy, elegant, and design-forward.

The Challenge
When Peppal approached us for packaging design, they had a distinct goal in mind—to completely reimagine the visual identity of Indian pickles. They wanted to avoid the usual tropes: glossy labels, bold colors, and generic fruit illustrations. The challenge was to retain the cultural essence and flavor recognition of pickles, while moving towards a cleaner, more elevated visual language that would resonate with modern, design-conscious consumers.

The Solution
Our approach focused on simplicity, warmth, and authenticity. We developed a minimal packaging design system featuring soft beige and cream-toned backgrounds to evoke a natural, handcrafted appeal. Each flavor variant was paired with a muted pastel shade inspired by its hero ingredient—such as a gentle yellow for lemon or a warm, desaturated red for chili—subtly maintaining familiarity without overwhelming the eye.

Design Language
Instead of conventional product imagery, we used soft, line-style illustrations of the ingredients placed gracefully along the edges of the label. This created a sense of story and composition while maintaining visual restraint. Simple borders and hand-lettered slogans like “Desi Flavours” added a touch of Indian character, grounding the design in its cultural roots without relying on clichés. The result is a clean, understated, and thoughtful design system that mirrors the brand’s philosophy of slow-crafted, honest food.