ESPRESSING coffee pouch

This project focused on designing premium packaging for a coffee brand named Espressing. The goal was to create a modern, eye-catching, and energetic look that reflects the rich aroma and authentic quality. This was my first time designing a doypack for coffee. It’s a concept design for an imaginary product. So I wanted to share this with you .

This project focused on designing premium packaging for a coffee brand. The goal was to create a modern, eye-catching, and energetic look that reflects the rich aroma and authentic quality. AND to be clear, this design included some elements includning the image of the coffee and the wavy coffee drink flowing that were traced from an AI-generated image using piclumen and modifications were made in order to be my own design.

The design elements include:

• Bold Typography: The phrase “Coffee For Real” emphasizes authenticity and resonates with coffee lovers seeking genuine flavor.
• Dynamic Visual Flow: The swirling liquid graphic symbolizes the energy and warmth of freshly brewed coffee, drawing the eye toward the product.
• Earthy Color Palette: Warm brown and golden tones evoke roasted beans, freshness, and natural quality, while ensuring strong shelf presence.
• Patterned Background: Subtle motifs of coffee cups, beans, and wheat add texture and reinforce the product’s theme.
• Practical Branding: Clear labeling of weight (100g) and web address ensures functionality alongside aesthetics.

This packaging balances modern branding with traditional coffee culture, making it stand out while communicating quality and authenticity.

Creative: the coffee is flowing like a wave of tree and a large bean in the upper left corner, which gives the vibe of naturally brewed coffee and flowing into the cup. It has a double meaning it is a tree planted in a coffee cup, and at the same time, there is a large coffee bean from which the coffee is flowing into a cup.