Bonna

Bonna Brings Everyday Flavour to Life Through Design

Bonna celebrates the pleasure of everyday food through a vibrant packaging identity. Across mayonnaise, ketchup, barbecue sauce and garlic mayonnaise, the range combines expressive colour, appetising imagery and a consistent visual structure, giving each flavour its own personality within one recognisable family.

The design balances generosity with clarity. Bonna’s flowing white logotype sits within a green panel, creating a shared signature across the collection. Prominent product names and French–Arabic typography establish a clear hierarchy, while contrasting colours help distinguish the varieties. Deep navy frames the mayonnaise and barbecue labels, red echoes the character of ketchup, and pink accents bring a distinctive touch to garlic mayonnaise.

At the heart of the packaging is a direct invitation to taste. Generous swirls of sauce communicate creaminess and richness, while surrounding ingredients and serving suggestions connect each product to familiar meals. This visual language makes flavour the central element of the brand experience.

The curved bottles extend the identity beyond the label. Their contours frame the graphic composition, matching green caps unite the range, and the embossed Bonna signature introduces a tactile expression of the brand. Together, these details create a cohesive presence, whether the products appear individually or as a complete collection.

The accompanying art direction builds on this colourful character. Bold backgrounds highlight each variety, while compositions featuring a shopping basket, fresh ingredients and products gathered in someone’s arms introduce warmth and everyday familiarity. Close-up imagery draws attention to surface textures, lettering and embossed details.

Through this combination of colour, appetite and human connection, Bonna presents its sauces as natural companions to shared meals. Four distinct flavours come together around a simple idea: making everyday food more inviting.