Gift from the Heart Lunar New Year PR Kit 2022

The long-awaited reunion dinner is finally back! Bring home a sweet reunion with Cadbury’s gift box that’s filled with delight. ‘Gift of the Heart’ represents the anticipation and excitement of finally being able to physically reconnect and reunite with our family members this Lunar New Year. This illustration features one of Cadbury’s favorite festive seasons and injects elements that reflect nostalgic moments and childhood memories that all Malaysians can connect with. It also sets out to portray Chinese traditions, such as traveling back to hometown, exchanging red packets, having reunion dinner, sharing CNY treats, and enjoying a lion dance show, all in a more engaging way.

The design was inspired by the exciting moment of returning home. Hence, the box symbolizes a home, where the doors open wide to welcome you to a heartwarming surprise.

Material: Cardboard, Magnet, Offset printing