Mammoth

Creative Agency: Dow Design
Creative Director: Donna McCort
Lead Designer: Tony Masterantonio
Design Team: Jeannie Burnside
Production: Carl Dixon, Ben Dean
Account Managers: Mike Statham, Simon Wedde
Project Type: Produced, Commercial Work
Client: Fonterra New Zealand
Location: Auckland, New Zealnad
Packaging Contents: Flavoured Milk, Iced Coffee, Iced Chocolate
Packaging Substrate / Materials: Plastic, shrink wrap
Printing Process: Offset

Go big, or go home. Like its woolly predecessor, Mammoth the brand was sliding towards oblivion when we inherited its makeover. But for us this one had to be a no-brainer. With a name like Mammoth you better walk the talk. So our revitalized logo moved to centre stage. A keen eye will detect the subtle shifts like rotating him a little to the left and opening the legs a little wider to make him look more confident, and full of intent. Intent for greater brand awareness. Throw in a better information hierarchy and Mammoth is now recognisable a mile off. Monumental and legendary.