Locally – Indian Takeaway Packaging

‘Locally’ is a Bangalore-based South Indian cloud kitchen known for its flavourful, local recipes and wide range of chutneys or condiments. Our biggest challenge was to create a brand identity and packaging that was distinct, young, and made the brand stand out in the very crowded  & competitive space.

After analyzing competitors & conducting interviews, we positioned Locally as a mid-range eatery for college students and young adults (20-30yr olds) away from home, residing in Bangalore.

The vibrant packaging helped Locally stand out from the plain packaging used by the competitors. Its color palette is inspired by south Indian things: Spices, Channapatna dolls, and Flower markets.
The packaging design resembles a matchbox to represent the flavor of the food inside, which is fiery, tangy, and an explosion of flavor. Historically, matchboxes were first produced locally in the south of India in the 1920s, making them inherently south Indian just like Locally.

You can now order from Locally in Bangalore to experience the classic packaging and flavourful South Indian food.