E-LY: Thai Esarn Style Sausage

E-LY: Thai Esarn Style Sausage Packaging & Branding Design Concept

Challenge: Esarn sausages (Northeastern Thai sausage) are one of the popular local dishes. There’s no denying its deliciousness, but its image lacks the shine it deserves. It needs to be more recognizable internationally, superior, and unique in both images and how it can be eaten.

Idea: The name E LY, which came from “E-Lee” which means truly or really in the Thai northeastern dialect, sounds more international. In the logo, squares similar to the Esarn fabric pattern are inserted. They are also printed on the bags. Black is used to conveying the intense flavor and the premium look. The sausage on the fork is appetizing and emphasizes the authentic Esarn taste with an icon. Recommended menu is displayed on the back.