FAYNEX

FAYNEX: Branding and Packaging Design with Guideline

Usage Challenge: FAYNEX wants to be a top brand for transmission chain products—providing high-quality imports that are easy to get and meet high standards. We focus on great after-sales service to build an identity for “FAYNEX” that feels strong, durable, serious, and trustworthy. Our logo follows simple and clear principles for a consistent and reliable brand image.

Idea: Split FAY and NEX into separate lines within a square frame for readability. Use a bold font for a strong and stable feel. Shape the “X” like an arrow to signify forward movement. Integrate a delicate chain graphic for smooth, uninterrupted product functionality. The deep red color represents internal power.