Diageo: New Year Gift Packaging

Diageo: New Year Gift Packaging

Challenge: The client needs to design a whiskey wrapper. For whiskey buyers in the New Year, The design will represent a premium look and also communicate to New Year festive with a variety styles.

Idea: We use the elements of the New Year ex. fireworks ribbon, the color of the red gold celebration and blue became a good-looking whiskey wrapper and ribbon gimmick transformed into a handle A greeting card inspired by whiskeys tool.