La Bassa

Design Agency: ByVolume
Project Type: Produced, Commercial Work
Client: Brewfist
Location: London, UK
Packaging Contents: Beer

CHALLENGE
Brewfist is one of the fastest growing Italian breweries, making contemporary craft beer styles that aim international. They developed a modern lager for the UK market that needed a distinctively Italian look and feel.

SOLUTION
Create a strong name and visual world that immediately links to Italy. The name La Bassa reflects at the same time the Pianura Padana area where Brewfist was born, the bottom fermentation typical of this style of beer, the iconic Presa Bassa (drop bars) on a bicycle’s handlebar made famous by cycling hero Marco Pantani. The entire label mimics the popular Gazzetta Dello Sport newspaper, with its iconic pink colour, striking headlines and column layout. The front illustration draws inspiration from the Futurism movement and its concepts of dynamics and modernity.

RESULT
The beer and label have immediately impressed the foreign distributors and already opened up new export options in the US, Chinese and Japanese markets along with the UK one.